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Week 1: ‘What’s Really Normal’

Growth| Communication| Leadership| People| 1-Minute Coaching| TIDALCoach Tuesday
May 05, 2026•1 min read

Coach’s Corner

Culture shows up in patterns, not promises. It lives in what people expect and what they avoid, and what feels safe or risky to say. This week invites leaders to observe without judgement. Before culture can be shaped by design, it must be seen clearly for what it already is.

TIDAL Tip of the Week

Spend this week noticing patterns rather than fixing them. Questions to reflect upon:

  • What behaviours are consistently rewarded here?

  • What behaviours are tolerated, even if they don’t align with stated values?

  • What behaviours seem risky or discouraged?

Write down what you observe. Awareness creates the foundation for intentional cultural change.

Coming Up Next

“The Signals You Send”

Paul McCoy helps successful yet overwhelmed business owners get their day-to-day tasks under control. He coaches them to create a plan for their people, processes, and perspective, leading to more profit and less stress. Basically, it’s about doubling their revenue while doing less of the grind!

Paul McCoy

Paul McCoy helps successful yet overwhelmed business owners get their day-to-day tasks under control. He coaches them to create a plan for their people, processes, and perspective, leading to more profit and less stress. Basically, it’s about doubling their revenue while doing less of the grind!

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